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DOMAINS

A good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.

Adds Credibility

Having your own domain name makes your company look professional. This means your customers will have trust in your services or products and are more likely to trade with you.

Increases Visibility

If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic.

Builds Your Brand

A domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return.

What is a domain?

A domain name is, quite simply, the name of your website. The domain can be found in the URL and is used in order to locate the website of a specific person or organisation. Each domain name or URL directs users to a specific IP address. Domains are easier to remember than a long and complicated IP address, which takes the form of a series of numbers. A domain can be divided up into three different elements: a subdomain, a domain name, and a top level domain (TLD). When choosing a domain name, it is important to select something that properly reflects the ethos of your business in a concise and catchy way. A good domain should be memorable, brandable, and should have a suitable extension.

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